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Welcome To Identity, Was Family owned business for over 35 years. We have always strived to provide the best of local and international fashion in the Goulburn Valley. Since our inception, we have not only prided ourselves on our mens retail offering, but also the connection we have with our customers. Offering a large range of brands from Local Australian Labels to Internationally Renowned Fashion Brands such as Hugo Boss, Gant, Tommy Hilfiger, Politix, G-star, Ganton, Gibson, Joe Black, Tarocash, Meyer, Nena & Pasedena, Kiss Chacey, Industrie, Lluis shoes, Ferrancini shoes, Urge shoes, Geoffrey Beene, Mossimo, Sushi Radio, Wolf Kanat, Aston, Calvin Klein Underwear plus many more.

Welcome to Evans Shoes Shepparton, a place with a rich history and a commitment to quality footwear. Our story dates back to 1897 when James Charles Evans established the very first Evans Shoes store, originally known as J.C EVANS. Located in the heart of Echuca's main street, it was just a few doors down from our current store. James, at the young age of 21, was a skilled cobbler by trade and held the prestigious position of being the official boot repairer for the Echuca Football Club. Alongside his wife Annie, they raised a family of seven children, one of whom would later take the reins of the family business. ver the years, our dedication to providing exceptional footwear and craftsmanship has remained unwavering. We invite you to discover our wide selection of shoes and experience the legacy of Evans Shoes Shepparton.

We’ve been bringing you the fashion, accessories, and beauty you love since 1948 but we’re not just a place to buy things. Sure, you might stop in your tracks at the sight of a dress in our window or be slowly curating the largest private collection of Logo Tees - and we love that for you. But we’re also bold in the way we show up, confident in who we are (and what we stand for), and did we mention fun? We want to leave the world better than it was before. We’re shaping the world, the path, and the future, and promise to keep it positive - except for the times, it’s not. So when you slip on your favourite Sportsgirl fit, grab that last-second gloss before you head out the door, or just visit one of our 130+ stores across the country - know that we’ve got your back - no matter how you want to show up or who you want to be today.