The BEST Cosmetics in St Kilda East VIC

Welcome to Cosmetic Avenue, where we passionately believe that 'Confidence is the Ultimate Freedom'. Our primary goal is to empower our valued clients by offering unrivaled cosmetic treatments and an extraordinary client journey. With cutting-edge Cosmetic Dentistry, transformative Cosmetic Injectables, and a range of premium Cosmetic Treatments, our clinics in Malvern promise to deliver the confidence you truly deserve. Embark on your transformative journey with us today.

Essential Beauty are Australia’s experts in waxing & body piercing! We’re Essential Beauty, we’re a little bit unique, not only do we specialise in professional needle body piercing, but also waxing for men and women, Brazilian waxing, eyebrow waxing, lash lifts, and tinting. We also offer a wide variety of beauty salon treatments such as facials, microdermabrasion, spray tans and more!

The sub-sector of the beauty industry in Australia has demonstrated significant growth over the last 10 years. Although there was not enough attention on services such as threading, waxing, eyebrow and eyelash tinting, eyelash extensions, and facials. There was an opportunity of which we believed we could truly make a difference to the market. As such, The Beauty and Brow started its journey with a view to making significant contributions to this growing sector. With a team of over 380 members, The Beauty & Brow Parlour is engaged in providing these basic services across Australia and New Zealand, through major shopping centres. We also sincerely acknowledge the support of our business partners who provide excellent parlour furniture and equipment, world-class waxing products, threads, high-quality facial products, and eyelash extension and tinting products. In 2020 we launched Ruposhi Cosmetics, our very own cosmetic line. Ruposhi, meaning ‘beautiful’ inspired us to create products that will make you feel beautiful between visits to your local Beauty and Brow Parlour beautician. Our commitment to corporate and ethical compliance with the dedication to providing quality customer service, along with a caring and respectful approach to customers, employees and our suppliers, constitute the dynamics and the brand ‘The Beauty & Brow Parlour’. Our successes are reflected in the commendable efficiency of a highly motivated team of relatively younger executives, aiming at establishing The Beauty and Brow Parlour as a world class company in Australia & New Zealand.