The BEST Gold & Silver Merchants in Benalla VIC

Stephens Jewellers Shepparton is a family-based business established in Shepparton, Victoria in 1994 by Stephen and Michelle Schneider, who are still actively involved in the business. However, the roots of the business go back three generations. Michelle’s Grandfather Arthur Gerrard, a watch maker by trade, established Gerrard’s the Jewellers – one of Shepparton’s first jewellery stores – in 1951. Stephen & Michelle originally traded as Shepparton Showcase Jewellers, and have established the business as a destination in the Goulburn Valley over a period of 20 years. In 1997 they opened their second store at Shepparton Marketplace, a busy 7-day shopping destination. Stephen has travelled extensively internationally and participated in extensive technical training to build an in-depth knowledge of diamonds and precious stones. Stephens Jewellers now boasts an international network of global diamond merchants and jewellery designers enabling us to bring the world’s best jewellery design practice and competitive buying to our business.

Purdeys Jewellers Shepparton opened in Wyndham Street in May 1969, with Frank Purdey and son in law Stewart Lynas, at the helm. Mr Purdey, who began his career in the trade as a watchmaker in 1929, retired in 1976. Stewart graduated as a qualified Gemmologist and registered valuer and went on to establish a 2nd and 3rd store in Victoria, and coastal NSW. In 1994, history repeated itself, with son in law Michael Kearney joining the family business and establishing Purdeys Benalla store. Stewart and Michael’s wives, Pam and Jo, are very active in the selection and creation of Purdeys fine jewellery. Today Michael, who is a internationally qualified Diamond grader and jewellery designer, continues on in charge of the operation along side his wife Jo. Over half a century Purdeys has earned itself a reputation as a trusted local jeweller, well qualified to meet the many needs of its customers. Purdeys is renowned for its expertise in creative design styles, which they combine to create an outstanding international selection of “beautiful Jewellery” and fine watches.

Jewellery Industry Management & Agency Company (JIMACO) Ltd (ABN 22 005 524 863) is the owner of the "Showcase Jewellers" buying group brand. The Shareholders & Members of JIMACO Ltd are independent business owners who own and operate their own jewellery stores within Australia and New Zealand. When you shop with your local Showcase Jewellers buying group member store, you are supporting a family run business who in turn support the local community. For any enquiries regarding a particular product or service, please contact your local independent Showcase Jewellers Buying group store directly. To find a store close to you, click here The Showcase Jewellers buying group was established in Australia in 1981, by a group of independent jewellers who banded together to improve their buying power in the industry. Today, the Showcase Jewellers buying group is more than just about the buying power, a broad range of resources are made available to Members in the areas of training and marketing, not to mention the extensive supplier base available to members at both the local and international level including the latest fashion brands.