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The Bridgestone brand has a global reputation as the tyre industry market leader, renowned for producing quality products and being at the forefront of technology, innovation and continuous improvement. Bridgestone Australia Ltd. Group (BSAL) maintains this reputation with a long-held tradition of excellence supported by a commitment to offering the highest quality products and services. A subsidiary of Bridgestone Corporation - the largest tyre manufacturer in the world - BSAL's Australasian head office is based in Adelaide, South Australia. BSAL is a major supplier to the Australasian automotive industry, providing an extensive range of quality tyres, carefully developed to suit local conditions. The company is supported by an employee network of more than 1,500 people across Australia and New Zealand. BSAL also manufactures, wholesales and retails quality truck retread products through Bandag Pty Limited, the world's leading retread brand. Bandag products complement the Bridgestone tyre range and provide a reliable solution for truck fleet customers. As part of a comprehensive Corporate Social Responsibility program, the company prides itself on maintaining accreditation to quality, OH&S and environmental standards. Recent accreditation of Bridgestone's ECOPIA products by Planet Ark in Australia and CarboNZero in New Zealand - a first for the tyre industry in both countries - is testament to this. It's also testament to the company's commitment to a policy of Reduce, Reuse, Recycle and a firm belief in minimising its impact on the environment wherever possible. Above all, the company strives to be trusted by the community and valued by its employees and all operations are guided by a mission of Serving Society with Superior Quality.