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Welcome To Identity, Was Family owned business for over 35 years. We have always strived to provide the best of local and international fashion in the Goulburn Valley. Since our inception, we have not only prided ourselves on our mens retail offering, but also the connection we have with our customers. Offering a large range of brands from Local Australian Labels to Internationally Renowned Fashion Brands such as Hugo Boss, Gant, Tommy Hilfiger, Politix, G-star, Ganton, Gibson, Joe Black, Tarocash, Meyer, Nena & Pasedena, Kiss Chacey, Industrie, Lluis shoes, Ferrancini shoes, Urge shoes, Geoffrey Beene, Mossimo, Sushi Radio, Wolf Kanat, Aston, Calvin Klein Underwear plus many more.

We’ve been bringing you the fashion, accessories, and beauty you love since 1948 but we’re not just a place to buy things. Sure, you might stop in your tracks at the sight of a dress in our window or be slowly curating the largest private collection of Logo Tees - and we love that for you. But we’re also bold in the way we show up, confident in who we are (and what we stand for), and did we mention fun? We want to leave the world better than it was before. We’re shaping the world, the path, and the future, and promise to keep it positive - except for the times, it’s not. So when you slip on your favourite Sportsgirl fit, grab that last-second gloss before you head out the door, or just visit one of our 130+ stores across the country - know that we’ve got your back - no matter how you want to show up or who you want to be today.

Fearless Street Skate Surf is a dynamic and multifaceted retail destination that caters to both streetwear enthusiasts and sports enthusiasts alike. Our store brings together the worlds of fashion and extreme sports, offering a unique shopping experience that embodies the spirit of fearlessness.