CRM stands for Customer Relationship Management. It is a technology-driven approach that businesses use to manage interactions and relationships with customers and potential customers. CRM software collects and organizes customer data from various sources, such as social media, email, phone, and website interactions, and stores it in a centralized database. CRM software can help businesses increase returning customers by providing better customer data management, personalized communication, improved customer service, loyalty programs, and targeted marketing campaigns. Using CRM software effectively, businesses can build stronger customer relationships, encourage repeat business, and increase revenue.