T.House

T.house is a high-end e-commerce platform for home décor and styling products. In 2014, Tina Nettlefold, the founder of T.house initiated this idea where 100% of the profits are donated to three charities i.e. the Lighthouse Foundation, Eat Up, and the Robert Dawes Foundation. The mission and the vision statement are around turning everyday shopping into charitable giving and supporting disadvantaged Australian children with food, shelter, and better healthcare. Tina is an interior stylist, serial renovator, and philanthropist who has been actively working toward the company. Currently, there are roughly 32 products which are listed on the website that can be delivered worldwide. Few of the best-selling products on our website are candles, travel organisers, necklaces, and room sprays. The main marketing strategy revolves around pulling customers through social media platforms and mainly Instagram. The page is highly active on Instagram which further leads to more engagement and leads. It has more than 32,000 followers and an engagement rate of 1.2% percent. T.house also hosts events for their charity organization where people come together to contribute towards the great cause. Apart from selling products on our website, the founder also posts reels relating to cooking, styling, and cleaning tips for the followers to create more awareness for the products and the brand as well.